International Smartwatch Sector Grew 24% In 2021, Apple Stays on Leading
The worldwide smartwatch market recorded a balanced 24 per cent (on-12 months) development in 2021 owing to strong desire for sub-$100 smartwatches, and Apple preserved its major placement with a 30 per cent marketplace share, a new report confirmed on Monday. The fourth quarter by itself noticed shipments of more than 40 million models, the optimum quarterly shipments ever, according to Counterpoint Investigate.
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“With their potential to observe essential well being parameters like blood stress, ECG and SPO2, these devices are becoming preferred. Additional, the attractiveness of smartwatches as unbiased wearable products will maximize if additional of them start off supporting cellular connectivity,” stated Sujeong Lim, associate director.
Apple’s sector share, nonetheless, fell 3 p.c (on-12 months) thanks to intensified level of competition. Nevertheless, its ASP (ordinary advertising rate) rose 3 percent without the need of the release of the Apple iphone SE design in 2021. As a consequence, Apple accounted for half of the full market earnings. Samsung was a single of the most profitable smartwatch authentic tools makers (OEMs) in 2021. Its on-quarter advancement was more than 200 per cent in the third quarter to document the brand’s most effective shipments at any time.
“This expansion retained strength until finally the past quarter. Transferring to Wear OS via a partnership with Google has labored effectively for the model in many techniques,” the report noted.
Garmin performed much better than envisioned in 2021. The enterprise experienced to begin with targeted on introducing significant-priced smartwatches for exclusive groups like aviation and divers.
“It is gradually shifting concentrate to bringing desirable client products and solutions from rate and style and design perspective. As a outcome, it showed 35 for each cent (on-year) advancement and took sixth place by raising its world-wide rating by a single area,” the report informed.
A single of the driving forces at the rear of the growth of the international smartwatch market place in 2021 was the growth of the Indian market. The Indian smartwatch marketplace accounted for only 3 per cent of the world wide sector in 2020, but it grew 4 situations in 2021 to increase its international current market share to close to 10 percent.
“Noise is the No. 1 Indian smartwatch model and leads the advancement of the nearby market place. It captured the leading placement in 2021 because of to its numerous merchandise portfolio focusing on the finances and mid segments, as effectively as powerful partnerships with e-commerce gamers, money institutions and celebs, said senior investigation analyst Anshika Jain.
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