Counterpoint: Motorola was third premier smartphone OEM in the US for 2021
LG officially shut down its cell division very last April which left a sizeable hole in the US smartphone marketplace and based mostly on the hottest Counterpoint Exploration report, Motorola crammed that void by getting the 3rd biggest smartphone OEM stateside. Promote-through prices for Motorola smartphones grew by 131% in 2021 foremost to a 10% market share which is an all-time superior for Moto and locations it driving Samsung’s 22% industry share and Apple with its 58% share.


US Smartphone Sale-as a result of share by manufacturer (source: Counterpoint Study)
Motorola also rose up to the quantity two place in the $400 and less than selling price section in the US. The maker’s sub $300 portfolio is a different crucial contributor to its success over the final 12 months with the Moto G Stylus, Moto G Electrical power and Moto G Pure selling notably properly. Carrier promotions and promotions are also noteworthy contributors to Motorola’s increase.
Counterpoint notes that Motorola’s momentum from 2021 is carried about to Q1 2022 with sturdy sales figures. Hunting ahead Counterpoint analysts be expecting the brand to retain pushing sale-by way of values in the increased value tiers and challenging Samsung and Apple in the flagship section.
LG officially shut down its cell division very last April which left a sizeable hole in the US smartphone marketplace and based mostly on the hottest Counterpoint Exploration report, Motorola crammed that void by getting the 3rd biggest smartphone OEM stateside. Promote-through prices for Motorola smartphones grew by 131% in 2021 foremost to a 10% market share which is an all-time superior for Moto and locations it driving Samsung’s 22% industry share and Apple with its 58% share.


US Smartphone Sale-as a result of share by manufacturer (source: Counterpoint Study)
Motorola also rose up to the quantity two place in the $400 and less than selling price section in the US. The maker’s sub $300 portfolio is a different crucial contributor to its success over the final 12 months with the Moto G Stylus, Moto G Electrical power and Moto G Pure selling notably properly. Carrier promotions and promotions are also noteworthy contributors to Motorola’s increase.
Counterpoint notes that Motorola’s momentum from 2021 is carried about to Q1 2022 with sturdy sales figures. Hunting ahead Counterpoint analysts be expecting the brand to retain pushing sale-by way of values in the increased value tiers and challenging Samsung and Apple in the flagship section.
