Citroen, MS Dhoni and Radio Metropolis Workforce Up to Enhance Staff India’s Spirits

Radio Metropolis, India’s major radio community, announces its collaboration with Citroen and cricket icon MS Dhoni to aid Staff India. This partnership aims to build the premier superfan team, with Radio Town spearheading a campaign to established a file for the most cheers gathered for Workforce India throughout 24 cities in the India E book of Documents.









Radio City’s exclusive campaign for Citroen, “Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar!”


Citroen, a century-outdated French brand known for innovative technologies and providing exceptional driving ordeals, has teamed up with MS Dhoni to strengthen the passion and energy of Indian cricket followers. MS Dhoni, a celebrated cricket legend and car or truck enthusiast, shares Citroen’s philosophy of valuing basic characteristics. Radio Metropolis has proven itself as a tech-enabled advertising remedy provider, featuring bespoke tactics that align with clients’ enterprise goals.


The campaign commenced with Dhoni-branded Citroen C3 Aircross SUVs stationed at essential destinations throughout metropolitan areas to acquire cheers by way of the Citroen microsite. The cheer selection will be captured by means of on-floor activations across 24 metropolitan areas, dealership events, and company tech park things to do in main metros, along with substantial marketing on radio, digital platforms, and by influencer partnerships. Fans are encouraged to cheer for Workforce India, with a likelihood to acquire special Dhoni-signed goods.


Ashit Kukian, CEO of Radio Metropolis, claims, “We are energized to aid Citroen and MS Dhoni to greatly enhance the enthusiasm for Workforce India. This partnership is a substantial milestone for Radio City, aligning with our motivation to partaking our listeners and driving pleasure throughout the region. Together, we goal to produce an unmatched supporter practical experience and add to the spirit of unity.”


Shishir Mishra, Brand Director – Citroen India, extra, “Citroen has generally been about comfort and ease and functionality, and Dhoni’s philosophy aligns perfectly with ours. This partnership with Dhoni, amplified by Radio Metropolis, celebrates the enthusiasm of Indian cricket admirers. We’re not just cheering for the group we are developing a movement that embodies the spirit of ‘Do What Matters’. Together, we are driving the spirit of cricket enthusiasts across India.”


Radio City’s RC gennarrative group, a primary Innovative Model Answers Hub underneath Model Radio City, excels in consumer-centric options throughout digital, radio, and on-floor platforms. With award-winning creative imagination, it qualified prospects in crafting powerful manufacturer narratives that resonate with audiences nationwide.


RC gennarrative has been instrumental in crafting this special marketing campaign for Citroen with the core message, “”Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar,” collecting highest wishes for Group India. Radio Town is the unique execution partner on-air, on-floor, and digital for this Pan-India Campaign.”


About Radio Metropolis

Radio Town, a section of New music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Staying the very first personal FM radio broadcaster in India with above two a long time of expertise in the radio sector, Radio City has continually been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% typical listenership share respectively. (Resource: RAM Details, TG: 12+ Time period: Week 1, 2013 to 7 days 52, 2022). Radio City Delhi ranks #3 with 11.7% normal listenership share (Supply: RAM Data, TG: 12+ Time period: 7 days 1, 2019 to 7 days 52, 2022).


Radio Town has founded a robust existence across 39 stations in 12 states and 1 Union Territory, comprising 62% of the country’s FM population. Radio Metropolis reaches out to in excess of 69 million weekly listeners throughout India protected by AZ Investigation 2019 (Source: AZ Investigate Report). The community provides terrestrial programming by its electronic interface, www.radiocity.in.


Radio City has spearheaded the evolution of FM radio by supplying articles that is exclusive, path-breaking and invokes town enthusiasm amongst listeners with its manufacturer philosophy of “Rag Rag Mein Daude City”. With the launch of its new station sound #CityKiNayiVibe, a fashionable version of Rag Rag Mein Daude Metropolis, Radio Metropolis aims to interact with the younger and vivacious Gen Z viewers who sought coolness quotient in their activities. The network’s humour-primarily based IPs ‘Babber Sher’, ‘Joke Studio’ and the IP ‘Love Guru’ with a concept of adore, relationships and intimate endeavours are immensely revered by the audience. In 2013, the radio station introduced ‘Radio Metropolis Liberty Awards’, a platform to identify impartial songs. The foremost FM station presents a start pad to budding singers with ‘Radio Town Super Singer’, the initial singing talent hunt on radio considering the fact that the past fourteen a long time. In 2022, the firm introduced its revolutionary intercontinental assets ‘Radio City Enterprise Titans’ to realize Indian firms for their unwavering organization excellence.


In addition to its terrestrial programming, Radio City has embraced ‘Radigitalization’ – the seamless integration of radio and digital systems. This transformative method extends the achieve of radio further than traditional boundaries, maximizing audience interaction and integrating radio into people’s each day lives across the region.


Radio Metropolis has bagged around 228 awards across renowned national and global platforms these kinds of as New York Festivals Radio Awards, ACEF World-wide Customer Engagement Discussion board & Awards, Golden Mikes – Radio & Audio Awards, India Audio Summit and Awards, India Radio Discussion board, and so forth. in the current previous. In 2022, Audio Broadcast Confined gained ‘India’s Ideal Company of the Yr 2022’ Award by Berkshire media. Radio Metropolis has been constantly highlighted for the 7th time in ‘India’s Best Organizations to Work For’ analyze executed by Excellent Place to Perform Institute. The company has also been regarded in ‘India’s Finest Workplaces for Ladies – 2019’ and has rated amongst the Top 75 companies on the list. In 2020, Radio Town rated 4th in ‘Best Significant Workplaces in Asia’, according to the GPTW study.

Radio Metropolis, India’s major radio community, announces its collaboration with Citroen and cricket icon MS Dhoni to aid Staff India. This partnership aims to build the premier superfan team, with Radio Town spearheading a campaign to established a file for the most cheers gathered for Workforce India throughout 24 cities in the India E book of Documents.

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Radio City’s exclusive campaign for Citroen, “Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar!”


Citroen, a century-outdated French brand known for innovative technologies and providing exceptional driving ordeals, has teamed up with MS Dhoni to strengthen the passion and energy of Indian cricket followers. MS Dhoni, a celebrated cricket legend and car or truck enthusiast, shares Citroen’s philosophy of valuing basic characteristics. Radio Metropolis has proven itself as a tech-enabled advertising remedy provider, featuring bespoke tactics that align with clients’ enterprise goals.


The campaign commenced with Dhoni-branded Citroen C3 Aircross SUVs stationed at essential destinations throughout metropolitan areas to acquire cheers by way of the Citroen microsite. The cheer selection will be captured by means of on-floor activations across 24 metropolitan areas, dealership events, and company tech park things to do in main metros, along with substantial marketing on radio, digital platforms, and by influencer partnerships. Fans are encouraged to cheer for Workforce India, with a likelihood to acquire special Dhoni-signed goods.


Ashit Kukian, CEO of Radio Metropolis, claims, “We are energized to aid Citroen and MS Dhoni to greatly enhance the enthusiasm for Workforce India. This partnership is a substantial milestone for Radio City, aligning with our motivation to partaking our listeners and driving pleasure throughout the region. Together, we goal to produce an unmatched supporter practical experience and add to the spirit of unity.”


Shishir Mishra, Brand Director – Citroen India, extra, “Citroen has generally been about comfort and ease and functionality, and Dhoni’s philosophy aligns perfectly with ours. This partnership with Dhoni, amplified by Radio Metropolis, celebrates the enthusiasm of Indian cricket admirers. We’re not just cheering for the group we are developing a movement that embodies the spirit of ‘Do What Matters’. Together, we are driving the spirit of cricket enthusiasts across India.”


Radio City’s RC gennarrative group, a primary Innovative Model Answers Hub underneath Model Radio City, excels in consumer-centric options throughout digital, radio, and on-floor platforms. With award-winning creative imagination, it qualified prospects in crafting powerful manufacturer narratives that resonate with audiences nationwide.


RC gennarrative has been instrumental in crafting this special marketing campaign for Citroen with the core message, “”Citroen aur Dhoni ke saath Cheer Kar, India ke Jeet ko Lock Kar,” collecting highest wishes for Group India. Radio Town is the unique execution partner on-air, on-floor, and digital for this Pan-India Campaign.”


About Radio Metropolis

Radio Town, a section of New music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Staying the very first personal FM radio broadcaster in India with above two a long time of expertise in the radio sector, Radio City has continually been the No.1 radio station in Bengaluru with 25.2% and No.2 in Mumbai with 14.3% typical listenership share respectively. (Resource: RAM Details, TG: 12+ Time period: Week 1, 2013 to 7 days 52, 2022). Radio City Delhi ranks #3 with 11.7% normal listenership share (Supply: RAM Data, TG: 12+ Time period: 7 days 1, 2019 to 7 days 52, 2022).


Radio Town has founded a robust existence across 39 stations in 12 states and 1 Union Territory, comprising 62% of the country’s FM population. Radio Metropolis reaches out to in excess of 69 million weekly listeners throughout India protected by AZ Investigation 2019 (Source: AZ Investigate Report). The community provides terrestrial programming by its electronic interface, www.radiocity.in.


Radio City has spearheaded the evolution of FM radio by supplying articles that is exclusive, path-breaking and invokes town enthusiasm amongst listeners with its manufacturer philosophy of “Rag Rag Mein Daude City”. With the launch of its new station sound #CityKiNayiVibe, a fashionable version of Rag Rag Mein Daude Metropolis, Radio Metropolis aims to interact with the younger and vivacious Gen Z viewers who sought coolness quotient in their activities. The network’s humour-primarily based IPs ‘Babber Sher’, ‘Joke Studio’ and the IP ‘Love Guru’ with a concept of adore, relationships and intimate endeavours are immensely revered by the audience. In 2013, the radio station introduced ‘Radio Metropolis Liberty Awards’, a platform to identify impartial songs. The foremost FM station presents a start pad to budding singers with ‘Radio Town Super Singer’, the initial singing talent hunt on radio considering the fact that the past fourteen a long time. In 2022, the firm introduced its revolutionary intercontinental assets ‘Radio City Enterprise Titans’ to realize Indian firms for their unwavering organization excellence.


In addition to its terrestrial programming, Radio City has embraced ‘Radigitalization’ – the seamless integration of radio and digital systems. This transformative method extends the achieve of radio further than traditional boundaries, maximizing audience interaction and integrating radio into people’s each day lives across the region.


Radio Metropolis has bagged around 228 awards across renowned national and global platforms these kinds of as New York Festivals Radio Awards, ACEF World-wide Customer Engagement Discussion board & Awards, Golden Mikes – Radio & Audio Awards, India Audio Summit and Awards, India Radio Discussion board, and so forth. in the current previous. In 2022, Audio Broadcast Confined gained ‘India’s Ideal Company of the Yr 2022’ Award by Berkshire media. Radio Metropolis has been constantly highlighted for the 7th time in ‘India’s Best Organizations to Work For’ analyze executed by Excellent Place to Perform Institute. The company has also been regarded in ‘India’s Finest Workplaces for Ladies – 2019’ and has rated amongst the Top 75 companies on the list. In 2020, Radio Town rated 4th in ‘Best Significant Workplaces in Asia’, according to the GPTW study.
