Australian soccer league secures $25M deal with Crypto.com
In what comes as the initial key crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back again its women’s league (AFLW).
The offer is value near to $25 million around the subsequent five years, a marked increase from the AFL’s existing $18.5 million sponsorship deal with Toyota. Crypto.com is a Singapore-dependent crypto trade offering electronic wallets and crypto-backed debit playing cards.
The partnership will mark Crypto.com’s to start with time sponsoring an Australian sporting activities staff. It will also be its first time sponsoring an elite women’s athletics levels of competition around the globe, a milestone that AFL Executive Basic Manager Purchaser and Commercial Kylie Rogers reported she’s “proud” to be aspect of.
“The AFL is very pleased to be the initially Australian athletics league and elite women’s competitiveness globally to function alongside an business that shares our passion to development the long run of elite sport and technologies.”
Crypto.com basic manager Asia & Pacific Karl Mohan says that the corporation was captivated by Australia’s comparatively substantial quantity of females interested in crypto.
“Our most up-to-date shopper investigate in Australia observed that additional than fifty percent (53%) of crypto investors had been ladies,” he claimed.
“It is extremely encouraging to see that Australians from all walks of everyday living, irrespective of gender or track record, are pretty keen to undertake cryptocurrencies, and we’re energized about getting their go-to platform.”
Back again in August, CNBC produced a study that observed that gals are continue to less than fifty percent as most likely to commit in cryptocurrencies than guys, with 16% of adult males investing vs 7% of females.
Connected: Australian women possessing crypto has doubled in 2021: Survey
Crypto.com has amassed a range of sports branding discounts in excess of the past months, totaling around $1.5 billion. In mid-Nov, the crypto organization secured a $700 million deal to rename the Staples Middle in Los Angeles to the Crypto.com Arena for the subsequent 20 yrs.
It also signed a $100-million sponsorship arrangement with System 1 in late June and a $175 million sponsorship agreement with the UFC in July.
In what comes as the initial key crypto sports sponsorship deal down under, the Australia Football League (AFL) has secured a partnership with Crypto.com to back again its women’s league (AFLW).
The offer is value near to $25 million around the subsequent five years, a marked increase from the AFL’s existing $18.5 million sponsorship deal with Toyota. Crypto.com is a Singapore-dependent crypto trade offering electronic wallets and crypto-backed debit playing cards.
The partnership will mark Crypto.com’s to start with time sponsoring an Australian sporting activities staff. It will also be its first time sponsoring an elite women’s athletics levels of competition around the globe, a milestone that AFL Executive Basic Manager Purchaser and Commercial Kylie Rogers reported she’s “proud” to be aspect of.
“The AFL is very pleased to be the initially Australian athletics league and elite women’s competitiveness globally to function alongside an business that shares our passion to development the long run of elite sport and technologies.”
Crypto.com basic manager Asia & Pacific Karl Mohan says that the corporation was captivated by Australia’s comparatively substantial quantity of females interested in crypto.
“Our most up-to-date shopper investigate in Australia observed that additional than fifty percent (53%) of crypto investors had been ladies,” he claimed.
“It is extremely encouraging to see that Australians from all walks of everyday living, irrespective of gender or track record, are pretty keen to undertake cryptocurrencies, and we’re energized about getting their go-to platform.”
Back again in August, CNBC produced a study that observed that gals are continue to less than fifty percent as most likely to commit in cryptocurrencies than guys, with 16% of adult males investing vs 7% of females.
Connected: Australian women possessing crypto has doubled in 2021: Survey
Crypto.com has amassed a range of sports branding discounts in excess of the past months, totaling around $1.5 billion. In mid-Nov, the crypto organization secured a $700 million deal to rename the Staples Middle in Los Angeles to the Crypto.com Arena for the subsequent 20 yrs.
It also signed a $100-million sponsorship arrangement with System 1 in late June and a $175 million sponsorship agreement with the UFC in July.