Bisleri has partnered with Lyca Manufacturing for its approaching motion picture Ponniyin Selvan: I (PS 1) to launch a limited-version collectible established of 500ml and 1-litre bottles in the Tamil Nadu market.


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Bisleri x PS1 Limited Version Bottles


The Tamil motion picture field is acknowledged for earning litter-breaking movies, with the local shopper foundation getting a potent affinity for the superstars and their films. Bisleri’s association with PS 1 will help improve the brand name really like among the regional viewers when building a one particular-of-a-form exhilaration amongst the customers just before and throughout the movie release. The unique version bottles capture the essence of PS 1 in a series of 5 collectable bottles showcasing Vikram, Trisha Krishnan, Aishwarya Rai, Karthi, Jeyam Ravi. G.K.M. Tamil Kumaran, Head of Lyca Productions alongside with the important star forged of the motion picture, flagged off the Bisleri shipping and delivery truck.


Commenting on the affiliation, Tushar Malhotra, Head of Advertising, Bisleri Worldwide Pvt. Ltd., reported, “Bisleri has often been a pioneer in the packaged drinking h2o classification. Our affiliation with the movie is to penetrate the industry by building neighborhood manufacturer affinity. It is a phase in direction of celebrating our abundant motion picture tradition and boosting our shopper hook up in Tamil Nadu.”


Subaskaran Allirajah from Lyca Productions reported, “We are pleased to be involved with Bisleri as the official hydration husband or wife for Ponniyin Selvan: I (PS 1). Bringing jointly the ensemble starcast from the sector and the legendary brand name has made a great synergy. We are hopeful that this affiliation will produce excitement among the viewers, and the customers will be in a position to witness a wholesome film-likely expertise.”


The association with Lyca Creation for Ponniyin Selvan: I (PS: 1) will be promoted by means of relocating billboards in the sort of Bisleri branded vans and electronic and social media platforms. The minimal edition bottles will be offered across all common and modern-day trade shops in Tamil Nadu as very well as on the web by way of the Bisleri @Doorstep App. In the previous, Bisleri has been related with box business office superhit films such as Vikram and RRR.


About Bisleri Worldwide Pvt. Ltd.

With a legacy of above 50 many years, Bisleri Global Pvt. Ltd. has developed to develop into just one of the most significant quality beverage businesses in India. Getting the makers of the country’s major-advertising mineral drinking water in India, Bisleri follows a stringent method of a 10-stage purification course of action and 114 high quality tests, which stands accurate to its promise of offering prospects with protected, pure and nutritious mineral drinking water.


Bisleri Intercontinental has a potent existence with 133 operational crops and a strong distribution network of virtually 4,000 Distributors and 5,000 Distribution Trucks across India and neighbouring countries. It presents a range of premium drinks that are generated for all situations. No matter if it is the assure of goodness, have faith in and purity with Bisleri Mineral Water, a each day dose of health with Vedica Himalayan Spring Drinking water, or exciting-stuffed refreshment with a various selection of drinks offered in several flavours – Limonata (Limey minty cooler), Spyci (Masala with fizz), Fonzo (Mango with fizz). Bisleri solutions are also accessible on the e-commerce system – Bisleri@Doorstep. This one particular-halt system was intended to reassure shoppers that they will receive a risk-free and uninterrupted offer of their most trustworthy manufacturer at their doorstep.


Bisleri International’s expansion in India has been piloted by its vision of getting a chief in the premium beverage classification through sustainable endeavours undertaken to enable the neighborhood and safeguard the atmosphere. The main values of Bisleri International lie in yielding progress and embedding sustainability by staying liable in all areas of the enterprise.


For additional info on Bisleri Worldwide, our individuals, brands, and OSR initiatives, stop by www.bisleri.com.