Wrogn Launches Wrogn Secret – Produces Substantial Curiosity and Intrigue with #IYKYK Campaign

Wrogn, the major manner and apparel manufacturer for adult men in India, co-established by Virat Kohli, has launched a new marketing campaign, Wrogn Secret, that has produced a buzz and intrigue amongst its followers. The model and Virat Kohli posted mysterious images on its social media handles showing Virat Kohli with unrelated objects, this sort of as a basketball and a fire extinguisher, a pan and a plant, a saxophone and a lamp, and an umbrella and a harmony scale. All these photographs are captioned with the trace, #IYKYK, which stands for “If You Know You Know,” leaving followers to decipher the connection amongst the two products.


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Virat Kohli’s article for the #IYKYK Campaign


Wrogn kick-begun its SS’23 collection with this marketing campaign on 25th March 23 with a series of these puzzling posts producing curiosity among buyers and models alike. As our Instagrammers set their heads together to join the situations-we saw 36.5 M sights, 4.8 M likes, and 19000 feedback, a whole reach of more than 42 Million in a day’s time across all the social media handles. Supporters of Virat Kohli went into a tizzy looking at their favorite star submitting several intriguing posts back again-to-again which has not been finished on his web page ahead of.


Virat Kohli claimed “I am thrilled to see the response from our supporters and customers for the Wrogn Mystery campaign. It’s constantly terrific to engage with our followers in ground breaking techniques, and the marketing campaign has succeeded in catching the notice and generating curiosity and intrigue among the the youth. I simply cannot wait around for the second stage of this campaign when it all arrives with each other #IYKYK.”


Vikram Reddy, Co-founder and COO of Universal Sportsbiz Pvt. Ltd., the guardian organization of Wrogn explained “With #IYKYK activation, we wanted to get the attention of the youth and showcase the curiosity and intrigue created amongst buyers and engage in with the notion of hidden connections and within awareness. Following this activation, a just one month long 360-degree marketing campaign is underway to even more aid this Wrogn Mystery and acquire it a stage forward.”


Maintaining the secret alive, the brand has developed a 360-degree marketing campaign activating shop window displays, branding on buying baggage, obtain invoice branding, cluster branding at malls, set up at city centre hubs, and theatre shows for the subsequent 1 thirty day period.


To see #IYKYK Campaign

www.instagram.com/p/CqKhxnWPWlv/?igshid=YmMyMTA2M2Y=

www.instagram.com/p/CqKaTr6vJiF/?igshid=YmMyMTA2M2Y%3D


Stay current on this marketing campaign by next

Instagram | Twitter | FB: @Staywrogn


About USPL

USPL manufacturers are retailed at above 350 details of sale with a geographical spread across 144 cities nationally. The brand names are retailed at Purchasers Prevent & Pantaloons, the Huge Structure Retail along with Multi Brand name Outlet channels, and on Myntra, Flipkart, on marketplaces, apart from its Exclusive Brand stores in more than 45+ towns and its model web-site wrogn.in. USPL appears to increase its channel as a result of Big Structure Retail, well known MBO’s & exclusive brand outlets increasing the achieve to around 1000 point of sale for its brand name in the following 2-3 several years.