‘Commercialisation of dairy has desensitised people’: Harsha Atmakuri


‘Commercialisation of dairy has desensitised people’: Harsha Atmakuri

Interview with Harsha Atmakuri, filmmaker and activist, on his documentary on dairy and cruelty to cattle.

Harsha Atmakuri, a professional medical practitioner, give up his career to come to be a vegan activist. Maa ka Doodh is his documentary about the cruelties inherent in dairy farming. The initial-time filmmaker’s exertion won four awards at the 2023 Jaipur International Movie Pageant and seems to be having traction on YouTube. Maa ka Doodh blows the lid off moral, cultural, environmental, religious, financial, and wellness troubles that encompass the intake of dairy merchandise in India. The movie records the record of dairy in the region, the relevance of cows, and the White Revolution and its dark aspect. It points to cattle being a bigger environmental pollutant than motor vehicles or sector. 

It took Atmakuri two years of extreme investigation and 20,000 km of vacation to assemble facts on all elements of dairy. The final result of his do the job is a calculated, delicate, and factual movie that leaves viewers questioning how dairy became so entrenched in Indian culture. The film’s surprise offer is Atmakuri’s insightful examine of Indian religious texts that collectively say milk intake success in cruelty to animals. The filmmaker generates many circumstances where by Huge Dairy uses its may to get rid of guidelines that advertise plant-based mostly proteins. Speaking to Frontline, Atmakuri mentioned his intention was to make individuals have an understanding of that along with the hurt brought on to living beings, the intense efforts to market dairy are in point resulting in extreme environmental harm.

The documentary offers insights into all elements of the dairy marketplace, its backlink to the beef field, the surroundings, and to our wellbeing. What activated you to make the film?

An accidental stop by to a slaughterhouse produced me a vegetarian right away. I began reading through Mahatma Gandhi, Vivekananda, and other philosophers I learnt a lot about vegetarianism and veganism. I realised there was a lot of cruelty in dairy. I knew I had to end consuming it. Originally, I believed I would give up only industrial dairy and take in gaushala or ahimsa milk. Having said that, one working day I entered the back again gate of a perfectly-recognized temple and identified a truck unloading industrial dairy solutions. I felt deceived as the temple had explained to us they only utilised ahimsa milk in their kitchens. When I questioned them, they mocked me.

An outreach consciousness programme in Mumbai on animal cruelty was my first exposure to activism. I then determined to make a online video on the issue even nevertheless I was not a filmmaker. It went viral in Mumbai and Gujarat. So, I invested a good deal of time producing movies and discovering the craft. I made the decision to quit my occupation and turn into a complete-time animal rights activist. I wanted to concentrate on a main job. From expertise, I understood that it was uncomplicated to understand cruelty in the meat industry simply because of the slaughterhouses. When it comes to dairy, individuals have different perceptions. I determined to examine the dairy industry in the region. The extra individuals I fulfilled a sample emerged, and the link among the beef and dairy industries became distinct.

What do you hope to realize with the movie?

Maa ka Doodh is an try to enable customers make informed decisions and empower people today with the info needed to combat abuse, malpractice, and exploitation of animals. Most people could not know that the animals which give us milk are generally slaughtered for meat at the conclusion of their milk-generating life.

You talk critically of the White Revolution. The cooperative sector was produced to support the farmer. What produced you consider on giants such as Amul and expose the adverse aspect of dairy cooperatives?

I do not want to go from men and women from a professional place but from an moral watch. My charm to the cooperative sector is considering the fact that they presently have the infrastructure and sources, why not commence R&D in plant-primarily based alternate options? We are not declaring prevent making cash. The message I want to give Major Dairy is that as an activist I am not versus the livelihood of any individual. But take a look at additional humane solutions. There is a large opportunity in solutions. My goal is to empower buyers. I want to provide information on how the sector operates and how milk will come to their residences. When shoppers demand from customers far more plant products and solutions, we may see significant cooperatives such as Amul promote people merchandise.

India ranks initial globally in milk production. It is also among the largest exporters of beef.

I requested farmers what they do with animals when they are dry or expand outdated. Most say they provide them. They are unable to find the money for to glimpse right after them. The truth is that the much more milk is consumed, the more animals are slaughtered. One more revelation was that at every dairy farm, significantly less than 5 for each cent of the herd is male. Tragically, males are accomplished away with. Artificial insemination has changed the bull, so they will need just a several bulls to collect semen and impregnate countless numbers of females.

It is a peculiar paradox that cows are revered in India, but, as the movie exposes, horrific acts of cruelty are fully commited on the cow.

In principle we handle the cow as sacred and as a mother determine, but in observe that is not the circumstance. The commercialisation of dairy has desensitised folks. When we met dairy farmers, we observed the desensitisation so deep that until finally we pointed it out [about the cow and calf being separated] they did not even see this as cruelty. Dairy farmers see it as clinically as separating two veggies.

The Plant Centered Treaty

A world without meat, dairy, and eggs appears unimaginable. But a reduction in intake is definitely feasible, say the environment and animal rights crusaders who power The Plant Based Treaty. With that in brain, in April 2021, a staff fulfilled Tzeporah Berman, chair of the Fossil Gasoline Non-Proliferation Treaty initiative and asked how animal agriculture could be brought to the forefront of climate motion. Berman suggested focussing on guidelines and systems applying governments as the pathway. Taking a page out of the Fossil Gasoline Non-Proliferation Treaty, The Plant Centered Treaty emerged in 2021 with a mission of placing food items systems at the heart of combating the climate disaster. Quite a few countries are seeking at signing the treaty, according to the activists. Maintaining in head the mass environmental destruction triggered by animal agriculture, the treaty urges individuals to adopt a plant-primarily based sustainable way of life to reverse the problems to the planet. Signatories are expected to quit using land for animal agriculture make a aware energy towards transitioning from animal-based mostly to plant-dependent food items and move up efforts to restore ecosystems and forests. The treaty is a companion to the Paris Settlement. It was soon after COP27 that the treaty attained appreciable traction when its users, from numerous countries including India, commenced earning compelling arguments for systematic adjust. With near to 74,000 individuals, 1,094 organisations, 1,164 enterprises, and 20 cities endorsing the treaty, activists believe that there is a definite interest in plant-centered dairy options. In India, 12 metropolitan areas have endorsed the treaty.

The film maintains an even tone on religion.

We tried out our best to be as neutral as possible, with out hurting any religious sentiments or communities. We centered only on the animals. My mission is to express the truth of the matter. Fact is neutral. You need to have to see the positives in every religion and not point out the negatives. It is a type of constructive criticism. Faith is not the issue, people are not the trouble. It is the conditioning of culture, of commercialisation and speciesism.

Dairy is entrenched in our culture. But you are inquiring for a key change in usage and dwelling practices.

As activists we are currently observing a continual change in use. It will acquire time but at least let us begin chatting about it.

How did you film disturbing scenes, primarily the kinds in slaughterhouses?

All slaughterhouses are particularly rigid about making it possible for cell phones into the premises, for apparent reasons. I tried using my very best to film with permission. The animal rescue committees instructed me not to hazard it and instead use footage collected from other NGOs. I reached out to Animal Equality and Animal Conserve Movement, who have carried out vigils and investigations in slaughterhouses. We used confirmed and credible footage from a number of organisations. Without having them, I could not have created the movie.

Do you expect a backlash?

We are submitting the documentary to film festivals. The recognition is expanding. Colleges and schooling establishments have approached us for screenings. It is a absolutely free film. Our objective is only to raise awareness. In the conclusion, it is not just about animals, but the long term of nature and our upcoming generation. Fortunately, even following multiple screenings, we have not nonetheless been given any backlash.


  • Dairy generation and use is not native to India.
  • The Indian pressure of tuberculosis comes from the Brucellosis micro organism discovered in bovines.
  • Abandoned bovines uncovered wandering on the streets could have up to 30 kg of plastic, nails, metallic, and other rubbish in their stomachs.
  • It can take 1,062 litres of h2o to make 1 litre of milk.
  • To develop 5 litres of excellent top quality milk, a cow demands to consume 35 kg of eco-friendly grass a day.
  • 1 bovine releases 500 litres of methane fuel a working day, which is even worse than emission from autos and industries.
  • A selection of interviews with specialists, doctors, experts, and religious leaders adds depth to the film. The movie is not for the faint-hearted. Its challenging-hitting imagery and commentary are meant to jolt the viewer.

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