Fever FM Redefines Radio for the Digital Era with a Brand Refresh, Unveils New brand, and Tagline, “Going on Hai”

Fever FM Network, one particular of India’s largest Audio entertainment players, today unveiled its new Manufacturer Id and tagline “Happening Hai”, empowering listeners to form their individual narratives and curate content material on air that resonates with them. Fever listeners will now get to select and terminate tunes and playlists on air, decide on their RJs, and even curate demonstrates, between other attributes.









Fever FM Redefines Radio with Brand Refresh, Unveils New Symbol


Released in 2006, Fever is one of India’s most well-liked radio stations, airing in 15 cities with 35 million listeners. The 5-phased electronic and social media marketing campaign is aspect of Fever’s dedication to keeping suitable to the at any time-evolving digital audio landscape and positioning alone as a youth-centered content material network.


The new campaign commenced on January 30 with a cryptic video clip message from Ramesh Menon, the CEO of Fever. In the concept, he hinted at aged radio’s closure thanks to the evolving media landscape, startling hundreds of thousands.


Fever followed this up the identical night with an additional video clip from Menon to unveil its marketing campaign of ‘Purana Radio ab Khatam‘, paving the way for a refreshed variation of Fever with the new tagline “Occurring Hai”. This online video marked the start of the to start with section of the campaign ‘Fever ka Distant ab Aapke Haath Principal Hain‘, which interprets to ‘The distant of Fever is in your fingers” – the electricity to impact and curate material is no lengthier confined to creators it now rests in the palms of every single specific and listener.


To mark this transformation, Fever also unveiled a new emblem and a new sonic id christened, the “The fever whisper” encapsulating three critical factors.

- 

Firstly, the delicate suggestion of a pencil tip symbolizing creativity and Fever’s motivation to content material creation.


- 

Next, the 3 parallel waveforms representing the expansive nature of the community, achieving many platforms and mediums.


- 

Thirdly, the incorporation of the mnemonic into the modern and minimalistic wordmark, reflecting Fever’s ahead-searching and flexible model identity.




The most important shade palette pulsates with the dynamic electrical power of youth, and a new technology, featuring neon shades of pink and purple that signify vibrance and enthusiasm.


“We are excited to start the ’New Fever’ with a focus on the new age, electronic savvy, younger generation. The new Fever will be curated by the listeners, for the listeners. It revolutionizes the way we at any time seasoned radio. Your really like for the model has formed us around the years and offered us with insights to deepen our being familiar with of your requires. We are confident you will have a great time engaging with us terrestrially and digitally on the ’New Fever’. – Ramesh Menon, CEO, Audio, HT Media Team stated.


Fever claims to live up to the anticipations of a new era of electronic native buyers by wholly overhauling its music mix and not sticking to a fixed format. Fever will get started playing happening tracks, ensuring that the songs, listeners are hooked on to digitally is on radio as perfectly. Not just new music, Fever FM will continue on to entertain and have interaction listeners with relevant and trending discuss with occurring RJs, trending social material, effectively-created audio dramas, and dwell concert events & IPs.


For all the most current updates, go to Fever FM’s official LinkedIn site at: www.linkedin.com/company/feverfmofficial.

Fever FM Network, one particular of India’s largest Audio entertainment players, today unveiled its new Manufacturer Id and tagline “Happening Hai”, empowering listeners to form their individual narratives and curate content material on air that resonates with them. Fever listeners will now get to select and terminate tunes and playlists on air, decide on their RJs, and even curate demonstrates, between other attributes.

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Fever FM Redefines Radio with Brand Refresh, Unveils New Symbol


Released in 2006, Fever is one of India’s most well-liked radio stations, airing in 15 cities with 35 million listeners. The 5-phased electronic and social media marketing campaign is aspect of Fever’s dedication to keeping suitable to the at any time-evolving digital audio landscape and positioning alone as a youth-centered content material network.


The new campaign commenced on January 30 with a cryptic video clip message from Ramesh Menon, the CEO of Fever. In the concept, he hinted at aged radio’s closure thanks to the evolving media landscape, startling hundreds of thousands.


Fever followed this up the identical night with an additional video clip from Menon to unveil its marketing campaign of ‘Purana Radio ab Khatam‘, paving the way for a refreshed variation of Fever with the new tagline “Occurring Hai”. This online video marked the start of the to start with section of the campaign ‘Fever ka Distant ab Aapke Haath Principal Hain‘, which interprets to ‘The distant of Fever is in your fingers” – the electricity to impact and curate material is no lengthier confined to creators it now rests in the palms of every single specific and listener.


To mark this transformation, Fever also unveiled a new emblem and a new sonic id christened, the “The fever whisper” encapsulating three critical factors.
- 
- 

Firstly, the delicate suggestion of a pencil tip symbolizing creativity and Fever’s motivation to content material creation.
- 

Next, the 3 parallel waveforms representing the expansive nature of the community, achieving many platforms and mediums.
- 

Thirdly, the incorporation of the mnemonic into the modern and minimalistic wordmark, reflecting Fever’s ahead-searching and flexible model identity.





The most important shade palette pulsates with the dynamic electrical power of youth, and a new technology, featuring neon shades of pink and purple that signify vibrance and enthusiasm.


“We are excited to start the ’New Fever’ with a focus on the new age, electronic savvy, younger generation. The new Fever will be curated by the listeners, for the listeners. It revolutionizes the way we at any time seasoned radio. Your really like for the model has formed us around the years and offered us with insights to deepen our being familiar with of your requires. We are confident you will have a great time engaging with us terrestrially and digitally on the ’New Fever’. – Ramesh Menon, CEO, Audio, HT Media Team stated.


Fever claims to live up to the anticipations of a new era of electronic native buyers by wholly overhauling its music mix and not sticking to a fixed format. Fever will get started playing happening tracks, ensuring that the songs, listeners are hooked on to digitally is on radio as perfectly. Not just new music, Fever FM will continue on to entertain and have interaction listeners with relevant and trending discuss with occurring RJs, trending social material, effectively-created audio dramas, and dwell concert events & IPs.


For all the most current updates, go to Fever FM’s official LinkedIn site at: www.linkedin.com/company/feverfmofficial.
