Google executive accuses Apple of working with peer stress and bullying to market iPhones
Again in Oct, Google Senior VP Hiroshi Lockheimer prompt that Apple end the blue bubble vs. inexperienced bubble battle by incorporating Google’s Abundant Interaction Solutions (RCS) into the iOS Messages application. As you could know, functions located on iOS this kind of as finish-to-finish encryption, are broken when an Android consumer is section of a group chat. Lockheimer, whose formal title at Mountain Check out is Senior Vice President of Platforms and Ecosystems, has additional to say about RCS.
RCS is Google’s attempt to establish Android end users a competitive SMS/MMS system
Very first, for those unsure what RCS is, it is Google’s endeavor to create an SMS/MMS platform to contend with Apple’s Messages application. With RCS, Android buyers could send greater text messages, share greater media files, and have privacy thanks to conclude-to-conclude encryption. Google was even conversing about utilizing the system as an e-commerce system allowing companies to get in contact with customers.
RCS also provides Android users read receipts, and would allow them to send out messages above Wi-Fi and cell data. With iOS help for RCS, the Google government notes that there would be less pressure among the American youths to acquire an Iphone. With RCS, messaging an Android person would be a extra modern and equivalent knowledge.
In advance of RCS, Google experienced an Android messaging application and most U.S. carriers also loaded Android phones with their possess messaging application bloatware foremost to a baffling mish-mash of functions on distinct carrier applications.
Lockheimer, who is a strong supporter of RCS, tweeted comments similar to a Wall Street Journal posting about iMessage’s domination amid texting teenagers. This had led youthful Android users to come to feel remaining out when texting iOS people. Lockheimer wrote, “Apple’s iMessage lock-in is a documented strategy. Employing peer strain and bullying as a way to market goods is disingenuous for a firm that has humanity and equity as a main aspect of its advertising. The requirements exist now to deal with this.”
Yesterday, the Android Twitter account retweeted Lockheimer’s remark about bullying. Some of the responses seem to be to come from Iphone consumers and had been directed at Android owners complaining about iMessage. For illustration, a Twitter person by the title of Pandemic Mike (@reidermeister) stated, “The simple fact I travel a Tesla just isn’t honest to all the men and women who will need to buy gasoline. Give me a break. You want to use iMessage invest in an Iphone. If you want an Android device you will have to are living with what Android provides or get the job done all-around it (WhatsApp). Crying about iMessage is having foolish.”
There is no technological motive why iMessages and RCS are not able to co-exist
Not all Twitter people took Apple’s facet of factors. A subscriber named Remon (@TheGreatUsurper) mentioned, “Normal Iphone person missing the position. Android has an iMessage equal, it utilizes a protocol to change SMS. All big carriers presently help the common. Android consumers text around wifi & info, (get) browse receipts, great group chats, (and) reactions. Apple deliberately hurts communication.”
As Lockheimer details out, there is no technological reason why iOS and Android can not co-exist on a merged system. He thinks that Apple’s selection not to guidance RCS is remaining done so that Apple carries on to reward from the vendor lock-in impact. Again in 2016, Apple’s Phil Schiller explained “going iMessage to Android will damage us a lot more than help us.” Apple’s application head Craig Federighi mentioned that “iMessage on Android would just provide to get rid of [an] impediment to Apple iphone people offering their young ones Android telephones.”
The Google SVP thinks that with iOS support for RCS, there would be considerably less force on teens to invest in an Apple iphone. Along these exact same lines, there also would be less stress on the moms and dads of teens to invest in them an Apple iphone as a substitute of an Android telephone. And considering that some Android handsets are substantially more affordable than Iphone styles, not allowing for Apple’s Messages platform to integrate with RCS is theoretically costing people a big quantity of funds each individual year.
RCS is Google’s attempt to establish Android end users a competitive SMS/MMS system
Very first, for those unsure what RCS is, it is Google’s endeavor to create an SMS/MMS platform to contend with Apple’s Messages application. With RCS, Android buyers could send greater text messages, share greater media files, and have privacy thanks to conclude-to-conclude encryption. Google was even conversing about utilizing the system as an e-commerce system allowing companies to get in contact with customers.
RCS also provides Android users read receipts, and would allow them to send out messages above Wi-Fi and cell data. With iOS help for RCS, the Google government notes that there would be less pressure among the American youths to acquire an Iphone. With RCS, messaging an Android person would be a extra modern and equivalent knowledge.
Lockheimer, who is a strong supporter of RCS, tweeted comments similar to a Wall Street Journal posting about iMessage’s domination amid texting teenagers. This had led youthful Android users to come to feel remaining out when texting iOS people. Lockheimer wrote, “Apple’s iMessage lock-in is a documented strategy. Employing peer strain and bullying as a way to market goods is disingenuous for a firm that has humanity and equity as a main aspect of its advertising. The requirements exist now to deal with this.”
There is no technological motive why iMessages and RCS are not able to co-exist
Not all Twitter people took Apple’s facet of factors. A subscriber named Remon (@TheGreatUsurper) mentioned, “Normal Iphone person missing the position. Android has an iMessage equal, it utilizes a protocol to change SMS. All big carriers presently help the common. Android consumers text around wifi & info, (get) browse receipts, great group chats, (and) reactions. Apple deliberately hurts communication.”
As Lockheimer details out, there is no technological reason why iOS and Android can not co-exist on a merged system. He thinks that Apple’s selection not to guidance RCS is remaining done so that Apple carries on to reward from the vendor lock-in impact. Again in 2016, Apple’s Phil Schiller explained “going iMessage to Android will damage us a lot more than help us.” Apple’s application head Craig Federighi mentioned that “iMessage on Android would just provide to get rid of [an] impediment to Apple iphone people offering their young ones Android telephones.”
The Google SVP thinks that with iOS support for RCS, there would be considerably less force on teens to invest in an Apple iphone. Along these exact same lines, there also would be less stress on the moms and dads of teens to invest in them an Apple iphone as a substitute of an Android telephone. And considering that some Android handsets are substantially more affordable than Iphone styles, not allowing for Apple’s Messages platform to integrate with RCS is theoretically costing people a big quantity of funds each individual year.
