Advantec Wheels Established to grow to be the India's To start with Corporation to Roll out Premium Circulation Cast Alloy Wheels for Aftermarket Phase
Advantec Wheels, a Delhi-based commence-up, started by Sukhbir Singh, Ravinder Arora and Jasneet Singh, has forayed into manufacturing of aesthetically designed, higher general performance and top-quality good quality of Movement Cast Alloy Wheels for Indias Aftermarket for passenger cars and trucks. This shift will come in the wake of companys concerted endeavours to fulfill the ever-escalating demand for reliable and world quality Alloy Wheels in the region. This was disclosed by Mr Ravinder Arora, President & Director, Advantec Wheels. The prototypes of the Alloy Wheels will be showcased at the Vehicle Components Clearly show at Pragati Maidan (January 12-15, 2023) New Delhi.
L to R, Group Advantec Wheels: Mr Ravinder Arora, Founder- President & Director, Mr Sukhbir Singh, Founder-Director and Mr Jasneet Singh, Founder-Director
Speaking on this strategic foray, Mr Jasneet Singh, Founder-Director, Advantec Wheels remarked, “Advantec Wheels has been conceived with a one-minded goal to cater discerning shoppers in the Alloy Wheels in Aftermarket room. Our research has proved further than question that Alloy Wheels are the bedrock for a clean, risk-free and easy overall performance of the car or truck. Right now the consumers are searching for lengthy lasting products in the Aftermarket space. India’s Aftermarket is an underserved current market as shoppers have to compromise with items that absence believe in, excellent excellent and course.
With a collective expertise of above 5 many years in the car sector, our aim is to engage in a purpose of a catalyst to introduce Hello-High quality Wheels that would have conformance to planet class specifications on critical parameters this sort of as – aesthetics and efficiency. We intend to be a robust participant in this section in times to appear.”
Advantec Wheels plant: SIDCO Industrial Elaborate Bari Brahamana with included place room approx. 50000 sq. ft.
Detailing the merchandise array, Mr Jasneet Singh reported, “To provide these entire world class products and solutions, our point out-of-the-artwork factory in Jammu (SIDCO Industrial Complicated Bari Brahamana with coated region place approx. 50000 sq. ft) is expected to go on stream in August 2023. We will be the very first business to have a fully-automatic Foundry line in the state. Our Foundry Traces are of intercontinental specifications whereby casting of wheels are accomplished in automatic Tilt Gravity Die Casting devices to make consistent and greater high quality of wheels. More, our very first in class procedures like “Stream Forging” lend our products and solutions excess energy and flawless excellent. A different Industrys initial course of action at our factory is the introduction of Aspect Portray (EP) which helps make our products and solutions distinct and unique. We are most likely the initially firm in India to introduce EP in which we would offer you distinctive personalized finishes as for every consumers requirements like by no means prior to. Our CoE (Middle of Excellence) would conform to BIS / ISO Expectations and have the capacity to offer you Mirror Reduce Alloy Wheel Finishes. Importantly, one of the USP’s is the in-house Software Structure and Improvement that would produce all kinds of types and dimensions for wheels with fantastic speed to current market. Whats additional! All these occur with proven keep track of document of industrys veterans and pros. We hope to realize a income quantity of approx. 100000 wheels in the to start with full yr of generation, which shall thereafter be ramped up to the peak capacity of 200000 in impending several years. We will have manpower of in excess of 125 men and women at peak capacity of the plant.”
Elaborating on the Gross sales and Internet marketing options for the brand name, Mr Singh mentioned, “We have a effectively-entrenched marketing and advertising approach in position. We suggest to focus on the specialized niche high quality section of the young automotive fanatics in India. We shall plan to reach them by means of social media platforms and taking part in key automotive exhibitions and events in the course of the state and abroad. Our income and distribution approach consists of establishing contacts with major dealer networks in the original focused metro metropolitan areas as well as direct revenue through our e-commerce site.
We shall be adhering to a effectively-considered-out pricing strategy which will convey quality, luxurious effectiveness wheels of global technological innovation and standards at cost-effective costs.”
“We are energized to showcase our adaptable solution assortment at the Car Components Present. We have made significant expenditure in our enterprise and are geared to start our product or service range in August this yr. We have chalked out an formidable activity program for us. A focused and expert crew is on board,” he additional.
Mr Sukhbir Singh, Founder-Director concluded, “We are embarking on a mission to leverage our five a long time know-how in the car wheel domain to bring benefit to our buyers.”