PETRONAS Lubricants India Launches Rider Anthem 2. with Bollywood Rapper King
PETRONAS Sprinta, the high quality motorbike oil model from PETRONAS Lubricants (India) Pvt. Ltd. (PLIPL), introduced its Rider Anthem 2. at India’s major biking festival – India Bike 7 days held at Vagator, Goa on 2nd and 3rd December 2022. The celebration which celebrates passion, thrill and brotherhood among the biking group, witnessed enthusiastic participation from throughout the nation with a plethora of functions around the program of the two days.
Rapper King launching the Rider 2. in entrance of the crowd
Rider Anthem 2., a catchy rap tune, composed and sung by Bollywood rapper, King, is primarily based on the theme “Electrical power up with PETRONAS Sprinta“. The very first version of the Rider Anthem that includes Bollywood singer, Arjun Kanungo, created a ton of excitement final yr and this rap model is hoped to acquire the link with the biking neighborhood to the following amount.
Speaking on this celebration, Mr. Pranav Bhanage, CEO of PLIPL mentioned, “We are really fired up to have partnered with India Bike Week for the very last couple of decades. It is remarkable to see the passion of the biking community in India at whole show here at Goa. We are delighted by this synergistic affiliation with IBW and glimpse forward to remaining section of the advancement of the biking tradition in India. The Rider Anthem is just our way of saluting the spirit of the biking neighborhood.”
Further than the affiliation with the IBW festival, PETRONAS Sprinta is also the associate of “IBW’s Chai & Pakoda Breakfast Rides” throughout 30 towns which kicked off in September 2022.
Meanwhile, hundreds of bikers attending the two-day event also participated in a exclusive contest organized by PETRONAS Sprinta. The contest gave them a prospect to win the grand prize of a bike and other unique goods.
About PETRONAS Lubricants Intercontinental
PETRONAS Lubricants International (PLI) is the world-wide lubricants production and marketing and advertising arm of PETRONAS, the national oil corporation of Malaysia. Established in 2008, PETRONAS Lubricants Intercontinental manufactures and markets a entire vary of superior-top quality automotive and industrial lubricants goods in in excess of 100 marketplaces globally. Headquartered in Kuala Lumpur, PLI has in excess of 30 internet marketing offices in 28 international locations, managed through regional places of work in Kuala Lumpur, Beijing, Turin, Belo Horizonte, Chicago and Durban.
Now rated amid the major 10, PLI is driving an intense business growth agenda to secure its placement as a top international lubricants firm at the forefront of the market.
For more information, make sure you stop by www.pli-petronas.co.