Mission Swachhta Aur Paani by Harpic and Information18 Network Launches New Bring about Awareness Film to Encourage Collective Duty In the direction of Clear Toilets

If you leave a rest room filthy, you may perhaps get 1! In an endeavour to persuade correct toilet conduct, Harpic and News18 Network below their flagship initiative, Mission Swachhta Aur Paani, unveiled a new induce consciousness movie to encourage collective duty to bathrooms. Influenced by Mahatma Gandhi’s beliefs of cleanliness, the film aims to instil a behavioral alter – of leaving our toilets clear – and far more importantly, spark mass discussions about the value of cleanse and hygienic bathrooms.










News18 Community & Harpic presents, Karlo Karmon Ka Udhaar, a movie by Mission Swachhta Aur Paani


Aligned with the Swachh Bharat Mission and Jal Jeevan Mission, Mission Swachhta Aur Paani has been a trailblazer in championing inclusive sanitation techniques and advocating for acceptable toilet actions all through the country. This campaign underscores a significant hyperlink amongst maintaining thoroughly clean toilets, excellent hygiene, and health. Its central theme, ‘Healthier Hum Jab Saaf Rakhen Bathroom Hardam‘, aims to spur a cultural shift towards sustained cleanliness.


Saurabh Jain, Regional Advertising and marketing Director- Cleanliness, South Asia at Reckitt reported, “Toilet behavior are still evolving in our country, and brand Harpic has strived for access to thoroughly clean and hygienic toilets, is having up the difficult undertaking of starting off this discussion amongst Indians. Jointly with our associates, we are serving to people undertake much better sanitation and apply very good cleanliness patterns. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this induce-driven awareness movie will inspire people to embrace suitable toilet habits that is significant to the expansion of our country.”


The special film advocates for collective accountability to stop unhygienic bogs from getting breeding grounds for conditions that can influence communities. The mission urges people today to generally leave the toilet cleanse for the future person, emphasizing that accessibility to clean sanitation is not a privilege but a shared duty.


Sidharth Saini, SVP & Head of Advertising and marketing Written content & Functions, News18 Studios, emphasized the movie‘s pivotal role, stating, “As India achieves important strides in common sanitation coverage, Information18 Network is focused to driving on-floor motion through Mission Swachhta Aur Paani to market the adoption of appropriate toilet conduct. This film, symbolizing Mahatma Gandhi’s ideals, serves as a potent get in touch with for collective obligation in championing cleanliness. It marks a transformative moment where by the movie becomes a beacon, propelling discussions on cleanliness, sanitation, and cleanliness to the forefront of our community discourse.”


He emphasised that Information18 Community’s determination is fuelled by the understanding that the absence of these tactics substantially contributes to the load of illnesses, impacting nationwide wellness and impeding efficiency. “The movie is a connect with for collective accountability to champion cleanliness. Information18 Network remains dedicated to its job in country-setting up, acknowledging that behavioral change is elementary to the nation’s effectively-being.”


“To us, this movie marks a watershed minute in India’s tryst with a new norm wherever cleanliness, sanitation, and cleanliness just take centre stage in our community discourse and collective consciousness,” Saini added.


Movie Link: youtu.be/YrrpyTlMa08


In its 3rd year, the Mission Swachhta Aur Paani initiative by Harpic and Information18 Network aims to have interaction billions of Indians in driving behavioral alter associated to rest room use and servicing throughout the region as a result of on-floor partnerships. The initiative is dedicated to working towards raising recognition and mobilising motion that makes certain ‘Leaving No Just one Behind’ and has ignited common engagement and conversations nationwide about dependable rest room practices, wellbeing, cleanliness, and water conservation. It has united several stakeholders, endorsing a lifestyle of maintaining thoroughly clean bathrooms. The film represents a progressive stride, sustaining the ongoing dialogue and encouraging even more action. Dedicated to sustainable sanitation procedures and making sure common access to clean water, the Mission has worked on galvanizing the nation towards a foreseeable future where clean up and safe bathrooms are universally delivered.

If you leave a rest room filthy, you may perhaps get 1! In an endeavour to persuade correct toilet conduct, Harpic and News18 Network below their flagship initiative, Mission Swachhta Aur Paani, unveiled a new induce consciousness movie to encourage collective duty to bathrooms. Influenced by Mahatma Gandhi’s beliefs of cleanliness, the film aims to instil a behavioral alter – of leaving our toilets clear – and far more importantly, spark mass discussions about the value of cleanse and hygienic bathrooms.


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News18 Community & Harpic presents, Karlo Karmon Ka Udhaar, a movie by Mission Swachhta Aur Paani


Aligned with the Swachh Bharat Mission and Jal Jeevan Mission, Mission Swachhta Aur Paani has been a trailblazer in championing inclusive sanitation techniques and advocating for acceptable toilet actions all through the country. This campaign underscores a significant hyperlink amongst maintaining thoroughly clean toilets, excellent hygiene, and health. Its central theme, ‘Healthier Hum Jab Saaf Rakhen Bathroom Hardam‘, aims to spur a cultural shift towards sustained cleanliness.


Saurabh Jain, Regional Advertising and marketing Director- Cleanliness, South Asia at Reckitt reported, “Toilet behavior are still evolving in our country, and brand Harpic has strived for access to thoroughly clean and hygienic toilets, is having up the difficult undertaking of starting off this discussion amongst Indians. Jointly with our associates, we are serving to people undertake much better sanitation and apply very good cleanliness patterns. Aligned with Hon PM Narendra Modi’s vision of a ‘Swachh Bharat Swasth Bharat Samridh Bharat’, this induce-driven awareness movie will inspire people to embrace suitable toilet habits that is significant to the expansion of our country.”


The special film advocates for collective accountability to stop unhygienic bogs from getting breeding grounds for conditions that can influence communities. The mission urges people today to generally leave the toilet cleanse for the future person, emphasizing that accessibility to clean sanitation is not a privilege but a shared duty.


Sidharth Saini, SVP & Head of Advertising and marketing Written content & Functions, News18 Studios, emphasized the movie‘s pivotal role, stating, “As India achieves important strides in common sanitation coverage, Information18 Network is focused to driving on-floor motion through Mission Swachhta Aur Paani to market the adoption of appropriate toilet conduct. This film, symbolizing Mahatma Gandhi’s ideals, serves as a potent get in touch with for collective obligation in championing cleanliness. It marks a transformative moment where by the movie becomes a beacon, propelling discussions on cleanliness, sanitation, and cleanliness to the forefront of our community discourse.”


He emphasised that Information18 Community’s determination is fuelled by the understanding that the absence of these tactics substantially contributes to the load of illnesses, impacting nationwide wellness and impeding efficiency. “The movie is a connect with for collective accountability to champion cleanliness. Information18 Network remains dedicated to its job in country-setting up, acknowledging that behavioral change is elementary to the nation’s effectively-being.”


“To us, this movie marks a watershed minute in India’s tryst with a new norm wherever cleanliness, sanitation, and cleanliness just take centre stage in our community discourse and collective consciousness,” Saini added.


Movie Link: youtu.be/YrrpyTlMa08


In its 3rd year, the Mission Swachhta Aur Paani initiative by Harpic and Information18 Network aims to have interaction billions of Indians in driving behavioral alter associated to rest room use and servicing throughout the region as a result of on-floor partnerships. The initiative is dedicated to working towards raising recognition and mobilising motion that makes certain ‘Leaving No Just one Behind’ and has ignited common engagement and conversations nationwide about dependable rest room practices, wellbeing, cleanliness, and water conservation. It has united several stakeholders, endorsing a lifestyle of maintaining thoroughly clean bathrooms. The film represents a progressive stride, sustaining the ongoing dialogue and encouraging even more action. Dedicated to sustainable sanitation procedures and making sure common access to clean water, the Mission has worked on galvanizing the nation towards a foreseeable future where clean up and safe bathrooms are universally delivered.
