Samsung Performs To Accelerate the Worldwide Aims at Cannes Lions 2022
Samsung Electronics demonstrates how models can leverage their collective attain to empower younger men and women and get concrete motion to foster a superior, more sustainable globe.
Every single year, the Cannes Lions International Pageant of Creativity delivers plenty of manufacturers and advertising and marketing market leaders together to collaborate in shaping the next wave of creativeness. Even so, with a lot less than 8 a long time still left, the United Nations has described that the world is not on observe to meet the World Targets by 2030. Past week, Samsung Electronics and a few Technology17 Youthful Leaders attended Cannes Lions to bring notice to the part brand names can engage in in aiding to make a extra sustainable long term for all. Era17 is a partnership amongst Samsung and the United Nations Development Programme (UNDP) with the purpose of magnifying the voices, stories and ingenuity of younger leaders functioning to assistance the environment reach the World-wide Ambitions.
Benjamin Braun, Main Marketing Officer of Samsung Europe, and Technology17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a collection of routines in the course of the week, highlighting how technology and creativeness can empower the global group, like young changemakers, to make an effect.
Doing work for the Foreseeable future: Samsung and Generation17’s Help of UN World wide Aims
Samsung partnered with Venture Every person and Karmarama (element of Accenture Tune) to host a panel dialogue on how brands can renovate converse into action, with a specific concentrate on uplifting the young era and leveraging technological know-how to mobilize communities for the World Targets.
Benjamin highlighted that “55% of younger folks are indicating that their voices are not being listened to.” At Samsung he continued, “We have accessibility to technology” and are “empowering young people today by giving them the technological know-how they require to amplify their induce.”
Samsung has been having an active function by amplifying the voices of youthful men and women and harnessing the electricity of know-how and info via Generation17 and the Samsung World Goals App.
All through the panel, Nadine emphasised Samsung and UNDP’s assist in her struggle to relieve poverty and offer disaster reduction means throughout her house state of Lebanon. She shared “My mission is to provide dignity to every single man or woman in Lebanon,” she stated. “I couldn’t envision a better pairing of brand names to assistance me amplify my voice.”
Samsung is working with its scale to elevate consciousness for the World wide Goals and empower communities to consider measurable measures to make an effect. In line with this, Samsung hosted the Samsung Global Goals Photobooth at Cannes Lions, an interactive encounter in which competition attendees took fun pictures when learning a lot more about the International Plans and the Samsung World-wide Aims Application. This 7 days also marked the start off of Samsung’s work as a Small business Avenger, a group of likeminded corporations and organizations that are constantly searching for methods to innovate, collaborate and generate development toward the World Goals.
Through Generation17 and the Samsung World Objectives App, Samsung is performing with UNDP to offer important support for the World wide Objectives. By means of these initiatives, Samsung has taken an lively function in elevating the voices of the younger generation and harnessing the electrical power of engineering to make a variance. These efforts additional reveal how models can choose tangible action to make a favourable impact when empowering men and women all about the world to do the exact same.
Samsung Electronics demonstrates how models can leverage their collective attain to empower younger men and women and get concrete motion to foster a superior, more sustainable globe.
Every single year, the Cannes Lions International Pageant of Creativity delivers plenty of manufacturers and advertising and marketing market leaders together to collaborate in shaping the next wave of creativeness. Even so, with a lot less than 8 a long time still left, the United Nations has described that the world is not on observe to meet the World Targets by 2030. Past week, Samsung Electronics and a few Technology17 Youthful Leaders attended Cannes Lions to bring notice to the part brand names can engage in in aiding to make a extra sustainable long term for all. Era17 is a partnership amongst Samsung and the United Nations Development Programme (UNDP) with the purpose of magnifying the voices, stories and ingenuity of younger leaders functioning to assistance the environment reach the World-wide Ambitions.
Benjamin Braun, Main Marketing Officer of Samsung Europe, and Technology17 Younger Leaders Kristian Kampmann (Denmark), Nadine Khaouli (Lebanon) and Tafara Makaza (Zimbabwe) participated in a collection of routines in the course of the week, highlighting how technology and creativeness can empower the global group, like young changemakers, to make an effect.
Doing work for the Foreseeable future: Samsung and Generation17’s Help of UN World wide Aims
Samsung partnered with Venture Every person and Karmarama (element of Accenture Tune) to host a panel dialogue on how brands can renovate converse into action, with a specific concentrate on uplifting the young era and leveraging technological know-how to mobilize communities for the World Targets.
Benjamin highlighted that “55% of younger folks are indicating that their voices are not being listened to.” At Samsung he continued, “We have accessibility to technology” and are “empowering young people today by giving them the technological know-how they require to amplify their induce.”
Samsung has been having an active function by amplifying the voices of youthful men and women and harnessing the electricity of know-how and info via Generation17 and the Samsung World Goals App.
All through the panel, Nadine emphasised Samsung and UNDP’s assist in her struggle to relieve poverty and offer disaster reduction means throughout her house state of Lebanon. She shared “My mission is to provide dignity to every single man or woman in Lebanon,” she stated. “I couldn’t envision a better pairing of brand names to assistance me amplify my voice.”
Samsung is working with its scale to elevate consciousness for the World wide Goals and empower communities to consider measurable measures to make an effect. In line with this, Samsung hosted the Samsung Global Goals Photobooth at Cannes Lions, an interactive encounter in which competition attendees took fun pictures when learning a lot more about the International Plans and the Samsung World-wide Aims Application. This 7 days also marked the start off of Samsung’s work as a Small business Avenger, a group of likeminded corporations and organizations that are constantly searching for methods to innovate, collaborate and generate development toward the World Goals.
Through Generation17 and the Samsung World Objectives App, Samsung is performing with UNDP to offer important support for the World wide Objectives. By means of these initiatives, Samsung has taken an lively function in elevating the voices of the younger generation and harnessing the electrical power of engineering to make a variance. These efforts additional reveal how models can choose tangible action to make a favourable impact when empowering men and women all about the world to do the exact same.