Tiffany & Co. unveils BTS star Jimin as model ambassador
The BTS singer, whose total name is Park Ji-min, will surface in his first marketing campaign for the model this spring, the jeweler stated Thursday.
The announcement was accompanied by a photo of a shirtless Jimin carrying a black match and a collection of the brand’s “Lock” bracelets. He gets the 2nd K-pop star to pen a deal with Tiffany & Co. in latest yrs, right after Rosé from girl group Blackpink was unveiled as a manufacturer ambassador in 2021.
In a press release, the singer explained the partnership as “a terrific honor,” introducing that the jeweler has a “enthusiasm for structure, innovation and artistry.”
Tiffany & Co. declared its partnership with a picture of Jimin wearing some of the brand’s “Lock” bracelets. Credit history: Tiffany & Co.
In January, LVMH claimed that Tiffany & Co. had appreciated a “file 12 months” in 2022 amid an 18% enhance in income for the conglomerate’s jewellery and watches division, which also includes major brand names like Bulgari, TAG Heuer and Chaumet.
Large-stop jewelers are significantly looking for to harness the ability of K-pop, with Blackpink’s bandmate Jisoo unveiled as the new confront of Cartier past May possibly. Trend labels like Chanel, Prada, Gucci have also introduced partnerships with South Korean singers, actors or both equally in the latest several years.
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Thursday’s announcement arrives as Jimin prepares to launch a new solo album, “Face,” later on this thirty day period. BTS has been on hiatus considering that last 12 months as its members provide — or put together to provide — their necessary military provider.
The first K-pop team ever to be nominated for a Grammy Award, BTS experienced partnered with another LVMH-owned brand name, Louis Vuitton, before saying its hiatus.
In a assertion, Tiffany & Co’s government vice president for product or service and communications, Alexandre Arnault, described Jimin as a “multifaceted artist and performer.”
“He embodies the strength, style and perception of modernity that epitomizes Tiffany and Co.,” added Arnault, who is the son of LVMH’s billionaire proprietor, Bernard Arnault.