Morphée triples down on your peace with the Zen – TechCrunch
As a journalist and investor, I’m normally a minor suspicious of one-product, super-specialized niche firms there are just so a lot of factors that can go wrong, and a single of the methods that direct-to-client manufacturers do well is acquiring the potential to cross-market to its buyers. Morphée was 1 of these brands, beginning with its frankly ludicrously around-created (but stunningly wonderful) $99 non-electronic rest and meditation merchandise. It extra a merchandise for children, and at CES, it introduced the Morphée Zen, a smaller sized, travel-focused leisure pebble.
The Zen is an ultra-moveable “pebble” that presents psychological wellness teaching and snooze-focused rest sessions, together with relaxing seems, audio and voice therapies. It has 72 audio periods based mostly on 6 themes, together with dynamic relaxation, deep relaxation, and respiration approaches. There’s a bunch of mother nature appears, comforting music and speedy two-moment “instant relief” sessions to get your coronary heart price down to a a lot more manageable amount.
Of class, the true dilemma listed here is regardless of whether Morphée is making an attempt to extend its manufacturer just a minimal bit far too far. Having the smartphone units absent from young ones with the My Minimal Morphée may make sense and the authentic Morphée is a piece of artwork as a lot as a meditation unit.
The Zen would make a lot significantly less sense to me, in a globe where by $69.99 a calendar year buys you a Calm membership, and there’s an pretty much infinite provide of meditations, sleep appears and concentrate new music offered from Spotify, YouTube and, well, pretty considerably almost everywhere else you can visualize. Do we genuinely need one more product or service that will — sooner or later — stop up in a landfill someplace, when a purely software program resolution would accomplish primarily the identical issue?
The item will be offered in Q3 2022, priced at $79.99
As a journalist and investor, I’m normally a minor suspicious of one-product, super-specialized niche firms there are just so a lot of factors that can go wrong, and a single of the methods that direct-to-client manufacturers do well is acquiring the potential to cross-market to its buyers. Morphée was 1 of these brands, beginning with its frankly ludicrously around-created (but stunningly wonderful) $99 non-electronic rest and meditation merchandise. It extra a merchandise for children, and at CES, it introduced the Morphée Zen, a smaller sized, travel-focused leisure pebble.
The Zen is an ultra-moveable “pebble” that presents psychological wellness teaching and snooze-focused rest sessions, together with relaxing seems, audio and voice therapies. It has 72 audio periods based mostly on 6 themes, together with dynamic relaxation, deep relaxation, and respiration approaches. There’s a bunch of mother nature appears, comforting music and speedy two-moment “instant relief” sessions to get your coronary heart price down to a a lot more manageable amount.
Of class, the true dilemma listed here is regardless of whether Morphée is making an attempt to extend its manufacturer just a minimal bit far too far. Having the smartphone units absent from young ones with the My Minimal Morphée may make sense and the authentic Morphée is a piece of artwork as a lot as a meditation unit.
The Zen would make a lot significantly less sense to me, in a globe where by $69.99 a calendar year buys you a Calm membership, and there’s an pretty much infinite provide of meditations, sleep appears and concentrate new music offered from Spotify, YouTube and, well, pretty considerably almost everywhere else you can visualize. Do we genuinely need one more product or service that will — sooner or later — stop up in a landfill someplace, when a purely software program resolution would accomplish primarily the identical issue?
The item will be offered in Q3 2022, priced at $79.99