“Which is the Most Essential Display in your Existence?” Asks Sanjeevani

On Earth Most cancers Working day, noticed on February 4, the Federal Lender Hormis Memorial Basis, News18 Community, and Tata Trusts, in collaboration with Fortis launched a potent small film titled ‘#YaadRakheinScreenKarein’. The movie is component of the Sanjeevani initiative, which serves as a guiding power to generate discussions about most cancers, dispelling misconceptions, and strongly advocating early screening as a pivotal action in the collective struggle versus this formidable disease.









#YaadRakheinScreenKarein


Link to film: The Screen Of Life


In India, the alarming statistic of one particular in nine people today facing the risk of most cancers for the duration of their life span becomes far more urgent with a projected raise in cases from 14.6 lakh in 2022 to 15.7 lakh in 2025, as reported by the Indian Council of Professional medical Investigate-Countrywide Most cancers Registry Programme (ICMR -NCRP). [1]Additionally, a 2020 analyze discovered late prognosis as the top result in of cancer-relevant fatalities in the place.


Created on this insight, the movie seeks to stimulate each and every Indian to reflect on the significance of most cancers screening in their daily lives. Amid our collective obsession with screens-smartphones, TVs, or laptops-the movie compels viewers to acknowledge the most vital screen of all: the one reflecting their wellness.


Speaking on the campaign, M V S Murthy, Chief Promoting Officer, Federal Financial institution stated, “There is tremendous hard work occurring on the other facet of cancer. Unfortunately, at highly developed phases, it feels all in vain. Through Sanjeevani we are providing daily life a lot more than a good chance of placing up a powerful combat by advertising early detection. There are two intertwining facets that we want all of us to dedicate ourselves to – an once-a-year well being look at-up and in that an add-on of cancer screening. Sanjeevani has both width and depth of effort, as it will work in the intersection of individual guidance, on floor screening across corporates and significant communities and at last on constructing determination to self-care by screening every year. Championing the bring about outside of Sanjeevani, Federal Bank Hormis Memorial Basis, in partnership with Tata Most cancers Care Basis and Assam Cancer Treatment Basis, has prolonged assistance to around 1900 families in a short span of a handful of months. When it will come to most cancers, more is less.”


Puneet Singhvi, CEO, Digital, and President, Corporate Tactic at Network18, additional, “In the realm of health care, in which know-how, consciousness, and well timed diagnoses are crucial, ‘Sanjeevani’ continues to be dedicated to educating and advocating for the gains of early cancer detection. Employing interaction tools such as this social experiment film is an great method of developing psychological connections and influencing behavioral alterations. We hope that this soul-stirring movie breaks stigma and acts as a highly effective reminder for our viewers to program their cancer screening soon.”


Deepshikha Goel Surendran, Head of Brand name and Promoting Communications, Tata Trusts, commented, “Tata Trusts stays committed to alleviating the cancer stress in India by not just focusing on delivering access to excellent & very affordable care but also delivering as significantly, if not increased emphasis on recognition. Though early detection of most cancers can help preserve lives, it also plays a sizeable purpose in minimizing the economical burden for sufferers whilst also lowering the all round burden on the method. Our energy at the Trusts, therefore, is to drive this conduct alter that will inevitably lead to a reversal of the late to early detection ratio from 70 to 30, as is the circumstance, internationally. By means of the film #YaadRakheinScreenKarein, as aspect of our partnership for ‘Sanjeevani, United Towards Cancer’, we hope to lay emphasis on the significance of standard screening using a assumed-provoking lever that we hope will inspire introspection and support to transfer the needle on early detection”.


In September 2023, the Federal Financial institution Hormis Memorial Foundation, News 18 Community, and Tata Trusts, renowned for their devotion to impactful initiatives, collectively unveiled ‘Sanjeevani-United Towards Cancer’. This initiative aimed to raise consciousness about the silent cancer epidemic, dispel fears, and persuade early health assessments. Targeted on productive tumor management and symptom recognition, the marketing campaign underscored the worth of collective endeavours in battling most cancers. As the #YaadRakheinScreenKarien film usually takes centre stage, it stands as a poignant extension of the Sanjeevani campaign, reinforcing the motivation to empower persons with awareness and unite the country in the combat from most cancers.


Check out the ‘#YaadRakheinScreenKarien’ limited movie below.


For additional aspects on Sanjeevani – United Against Cancer, click right here.


About Federal Lender

Federal Bank is a main Indian private sector financial institution with a community of all around 1385 banking stores and 1,918 ATMs/Recyclers spread across the nation and the Bank’s complete small business mix (deposits + advancements) stood at Rs. 4.06 Lakh Crore as of 30th June 2023. The Cash Adequacy Ratio (CRAR) of the Lender, computed as per Basel III guidelines, stood at 14.28% as of 30th June 2023. Federal Financial institution has Consultant Offices in Dubai and Abu Dhabi that provide as a nerve middle for Non-Resident Indian shoppers in the UAE. The Financial institution also has an IFSC Banking Device (IBU) in Gujarat Global Finance Tec-Town (Gift Town). Federal Lender is reworking by itself, trying to keep its ideas intact, into an group that provides expert services further than par. It has a perfectly-outlined vision for the potential as a guidepost to its progress.


About Tata Trusts

Due to the fact its inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a revolutionary position in bringing about an enduring distinction in the lives of the communities it serves. Guided by the principles and the eyesight of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ function is to catalyse development in the regions of health, schooling, nourishment, h2o, sanitation, hygiene, and livelihoods among other individuals. The Trusts have pioneered attempts in the area of most cancers care because the inception of the Tata Memorial Clinic in 1941. In 2017, Tata Trusts set up a Tata Cancer Treatment Foundation (previously regarded as Alamelu Charitable Basis) to carry out its comprehensive Cancer Treatment Programme, based on the 4 pillars of obtain, affordability, top quality, and consciousness. Through its efforts, over 20 services throughout six states- Andhra Pradesh, Assam, Jharkhand, Maharashtra, Uttar Pradesh, and Karnataka – have been made and augmented via collaborations with state governments and like-minded organisations. The Trusts are dedicated to downstaging the effect of cancer by flipping the ratio of early to late detection by way of greater recognition and screening while improving the excellent of everyday living of clients and their family members.

On Earth Most cancers Working day, noticed on February 4, the Federal Lender Hormis Memorial Basis, News18 Community, and Tata Trusts, in collaboration with Fortis launched a potent small film titled ‘#YaadRakheinScreenKarein’. The movie is component of the Sanjeevani initiative, which serves as a guiding power to generate discussions about most cancers, dispelling misconceptions, and strongly advocating early screening as a pivotal action in the collective struggle versus this formidable disease.

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#YaadRakheinScreenKarein


Link to film: The Screen Of Life


In India, the alarming statistic of one particular in nine people today facing the risk of most cancers for the duration of their life span becomes far more urgent with a projected raise in cases from 14.6 lakh in 2022 to 15.7 lakh in 2025, as reported by the Indian Council of Professional medical Investigate-Countrywide Most cancers Registry Programme (ICMR -NCRP). [1]Additionally, a 2020 analyze discovered late prognosis as the top result in of cancer-relevant fatalities in the place.


Created on this insight, the movie seeks to stimulate each and every Indian to reflect on the significance of most cancers screening in their daily lives. Amid our collective obsession with screens-smartphones, TVs, or laptops-the movie compels viewers to acknowledge the most vital screen of all: the one reflecting their wellness.


Speaking on the campaign, M V S Murthy, Chief Promoting Officer, Federal Financial institution stated, “There is tremendous hard work occurring on the other facet of cancer. Unfortunately, at highly developed phases, it feels all in vain. Through Sanjeevani we are providing daily life a lot more than a good chance of placing up a powerful combat by advertising early detection. There are two intertwining facets that we want all of us to dedicate ourselves to – an once-a-year well being look at-up and in that an add-on of cancer screening. Sanjeevani has both width and depth of effort, as it will work in the intersection of individual guidance, on floor screening across corporates and significant communities and at last on constructing determination to self-care by screening every year. Championing the bring about outside of Sanjeevani, Federal Bank Hormis Memorial Basis, in partnership with Tata Most cancers Care Basis and Assam Cancer Treatment Basis, has prolonged assistance to around 1900 families in a short span of a handful of months. When it will come to most cancers, more is less.”


Puneet Singhvi, CEO, Digital, and President, Corporate Tactic at Network18, additional, “In the realm of health care, in which know-how, consciousness, and well timed diagnoses are crucial, ‘Sanjeevani’ continues to be dedicated to educating and advocating for the gains of early cancer detection. Employing interaction tools such as this social experiment film is an great method of developing psychological connections and influencing behavioral alterations. We hope that this soul-stirring movie breaks stigma and acts as a highly effective reminder for our viewers to program their cancer screening soon.”


Deepshikha Goel Surendran, Head of Brand name and Promoting Communications, Tata Trusts, commented, “Tata Trusts stays committed to alleviating the cancer stress in India by not just focusing on delivering access to excellent & very affordable care but also delivering as significantly, if not increased emphasis on recognition. Though early detection of most cancers can help preserve lives, it also plays a sizeable purpose in minimizing the economical burden for sufferers whilst also lowering the all round burden on the method. Our energy at the Trusts, therefore, is to drive this conduct alter that will inevitably lead to a reversal of the late to early detection ratio from 70 to 30, as is the circumstance, internationally. By means of the film #YaadRakheinScreenKarein, as aspect of our partnership for ‘Sanjeevani, United Towards Cancer’, we hope to lay emphasis on the significance of standard screening using a assumed-provoking lever that we hope will inspire introspection and support to transfer the needle on early detection”.


In September 2023, the Federal Financial institution Hormis Memorial Foundation, News 18 Community, and Tata Trusts, renowned for their devotion to impactful initiatives, collectively unveiled ‘Sanjeevani-United Towards Cancer’. This initiative aimed to raise consciousness about the silent cancer epidemic, dispel fears, and persuade early health assessments. Targeted on productive tumor management and symptom recognition, the marketing campaign underscored the worth of collective endeavours in battling most cancers. As the #YaadRakheinScreenKarien film usually takes centre stage, it stands as a poignant extension of the Sanjeevani campaign, reinforcing the motivation to empower persons with awareness and unite the country in the combat from most cancers.


Check out the ‘#YaadRakheinScreenKarien’ limited movie below.


For additional aspects on Sanjeevani – United Against Cancer, click right here.


About Federal Lender

Federal Bank is a main Indian private sector financial institution with a community of all around 1385 banking stores and 1,918 ATMs/Recyclers spread across the nation and the Bank’s complete small business mix (deposits + advancements) stood at Rs. 4.06 Lakh Crore as of 30th June 2023. The Cash Adequacy Ratio (CRAR) of the Lender, computed as per Basel III guidelines, stood at 14.28% as of 30th June 2023. Federal Financial institution has Consultant Offices in Dubai and Abu Dhabi that provide as a nerve middle for Non-Resident Indian shoppers in the UAE. The Financial institution also has an IFSC Banking Device (IBU) in Gujarat Global Finance Tec-Town (Gift Town). Federal Lender is reworking by itself, trying to keep its ideas intact, into an group that provides expert services further than par. It has a perfectly-outlined vision for the potential as a guidepost to its progress.


About Tata Trusts

Due to the fact its inception in 1892, Tata Trusts, India’s oldest philanthropic organisation, has played a revolutionary position in bringing about an enduring distinction in the lives of the communities it serves. Guided by the principles and the eyesight of proactive philanthropy of the Founder, Jamsetji Tata, the Trusts’ function is to catalyse development in the regions of health, schooling, nourishment, h2o, sanitation, hygiene, and livelihoods among other individuals. The Trusts have pioneered attempts in the area of most cancers care because the inception of the Tata Memorial Clinic in 1941. In 2017, Tata Trusts set up a Tata Cancer Treatment Foundation (previously regarded as Alamelu Charitable Basis) to carry out its comprehensive Cancer Treatment Programme, based on the 4 pillars of obtain, affordability, top quality, and consciousness. Through its efforts, over 20 services throughout six states- Andhra Pradesh, Assam, Jharkhand, Maharashtra, Uttar Pradesh, and Karnataka – have been made and augmented via collaborations with state governments and like-minded organisations. The Trusts are dedicated to downstaging the effect of cancer by flipping the ratio of early to late detection by way of greater recognition and screening while improving the excellent of everyday living of clients and their family members.
